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You Deserve a Website That

You Deserve a Website That Runs With                 

Strategy

Runs With

our approach

The Deep Dive

Method

We don’t just build websites—we create digital spaces with serious purpose, rooted in strategy and designed to level up your business from where it stands today and where you're determined to take it next. Using our signature Deep Dive Method, we look straight into what makes your client experience tick.

How We Do What We Do

Process

The Deep Dive

01/ Discovery

Let’s dig deep. Through our website questionnaire, strategy call, market research, and competitive analysis, we uncover what truly makes your brand tick. We’ll dive into where your business stands, who your audience really is, and how your current client experience holds up. By the end of this, we’ll know exactly what makes you stand out—and how to use that to your advantage.

02/ Insight

Now for the best part. We take everything we’ve gathered and analyze it like pros. We’ll identify what’s working, what’s not, and where your client experience can improve. We’ll also uncover trends and behaviors that will help position your brand ahead of the competition, giving you that extra edge.

03/ Strategy

Here’s where the magic comes together. With insights in hand, we create a strategy that aligns with your goals and speaks to your dream clients. We’ll map out your site’s structure, nail down your messaging, and lock in design elements that not only attract but guide your clients through your brand’s world. By the end of this, you’ll have a roadmap to turn your website into a growth engine.

Now For The Juicy Part

The Deep Dive Method

Case Study

Below is a case study for one of my most successful projects to date.

We developed the following branding strategy, website and booking site strategy using our signature Deep Dive Method. Some details have been withdrawn to protect the privacy of the business.

vision:

To be seen as an authority in the industry; One who combines art with science and uses not only the "hows" of cosmetic tattooing but also the "whys" in order to produce the utmost best results.

PROJECT GOALS:

- Create a strong brand foundation
- Establish credibility and educate potential clients
- Automate the booking process 
- Cover all touchpoints in the client experience

PROJECT Scope:

- Branding Strategy and Visual Identity
- Website Design and Development
- Acuity Booking Site Setup

TARGET MARKET SUMMARY:

The target audience consists of men and women from the lower A, upper B, and middle B socioeconomic brackets, primarily residing in Luzon, Philippines, aged 25 and above. Many of them are frustrated with how much time their current make-up routines consume and are dealing with concerns such as uneven or patchy brows, brow loss, dark lips, or uneven lip color. Some are also facing more significant challenges like scars, receding hairlines, hair loss, or conditions such as alopecia, all of which negatively impact their self-esteem.

COMPETITOR ANALYSIS SUMMARY:

Two key competitors in the industry have built strong credibility through their websites, leveraging them as powerful platforms for client engagement. One competitor has gone further by implementing a fully automated booking system, streamlining the client experience. The challenge for our client is to differentiate themselves in a crowded market by highlighting their unique clinical, no-nonsense approach. 

WEBSITE STRATEGY SUMMARY:

The website strategy employs a clean and minimal visual design that reflects the brand’s no-frills, clinical personality while educating potential clients in a straightforward, efficient manner. The goal is to reduce back-and-forth messaging during inquiries by presenting all necessary information upfront. The website’s navigation is intuitive, with solutions pages categorized by each artist, showcasing HD client photos to highlight realistic results and set accurate expectations. A comprehensive FAQ section addresses common concerns immediately. Strong CTAs are strategically placed throughout the site, directing users either to book a consultation or secure an appointment without hesitation.

PROJECT DELIVERY:

8 weeks from start to finish

Key

Focus

Area

Key Focus Area

number 01

CONCERN:

The target market is accustomed to handling transactions through social media, which may create some friction when transitioning to a website and automated booking system.

INSIGHT:

Analysis of the target market reveals that, due to their occupations, lifestyles, and behaviors, they possess strong digital literacy and can navigate platforms beyond social media with ease. Despite their current habits, this market shows promising adaptability to digitalization, making them open to new platforms if the transition is seamless.

APPROACH:

To ensure a smooth shift, the website's user experience should be designed with simplicity and ease in mind. Implement intuitive navigation that guides users effortlessly through the booking process, minimizing distractions and unnecessary steps. Incorporate familiar design elements to create a sense of continuity from social media to the website, making the transition feel natural. In addition, offer gentle prompts or tutorials to introduce the booking platform, ensuring clients feel confident using it from the get-go.

number 02

CONCERN:

Educating audience through social media posts and chats can be both time-consuming and energy-draining, often requiring more effort than the client wants.

INSIGHT:

While using social media for education is budget-friendly, it demands considerable manpower and time to sustain. Additionally, delays in responding to inquiries can lead to potential sales loss due to gaps in communication.

APPROACH:

Use social media to generate traffic and lead interested audience to the website. Improve the website and booking site's user experience by creating optimized service descriptions and clearly outlining both the booking process and service procedures. Incorporate a detailed FAQ section to address common questions instantly, helping to set clear expectations and reduce the frequency of direct inquiries. Setting of proper expectations will also be strongly implemented through the booking site through pre and post appointment reminders.

number 03

CONCERN:

Requiring credit or debit cards for deposits and payments could create friction in the client experience, potentially deterring potential clients and leading to a loss of sales.

INSIGHT:

Although the target market can afford higher-priced solutions, they prefer using bank or e-wallet transfers for deposits and settling the balance through cash, bank, or e-wallet transactions on-site.

APPROACH:

To minimize payment objections, bottlenecks and better align with client preferences, we recommend implementing a semi-automated booking process. Clients can secure their appointments by transferring deposits via bank or e-wallet and sending proof of transaction through Instagram or Facebook Messenger. Once the payment is confirmed, they will receive an email notification with their appointment details and pre-appointment instructions. This approach balances the client's need for a streamlined process with the target market's payment preferences.

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What Makes the Deep Dive Method

Effective

for Our Clients

Client-Centric Approach

The method focuses on understanding and addressing the unique needs and preferences of the client, ensuring that the final result resonates with their target audience.

Business-Minded Perspective

While being client-focused, the method also incorporates business strategies to enhance operational efficiency and drive growth.

Holistic View

It involves a detailed exploration of various aspects of the client’s current situation, including market positioning, client experience, and competitive landscape.

Strategic Alignment

By addressing pain points and streamlining processes, the Deep Dive Method improves the overall client experience, leading to higher satisfaction and retention.

Comprehensive Analysis

It involves a detailed exploration of various aspects of the client’s current situation, including market positioning, client experience, and competitive landscape.

Enhanced Client Experience

By addressing pain points and streamlining processes, the Deep Dive Method improves the overall client experience, leading to higher satisfaction and retention.

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top-tier experience.

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